That means that you write it from your vantage point. Writing your LinkedIn profile summary isn’t at the top of your to-do list. Revision: Since writing this post, LinkedIn renamed "Publish a post" to "Write an article," a move that has largely diminished the confusion around posting content on LinkedIn. And while some of the same rules for writing good blog posts apply to writing good LinkedIn posts (communications expert Alex Honeysett has some tips on that here), there are a few special things you have to keep in mind. Once you know how to post on LinkedIn, you can choose the options that will bring the most value to your business or career. On LinkedIn, it's okay to post longer status updates (up to 15 lines), but only the first three are visible. First of all, LinkedIn messages open in a small chat window, so your prospect will need to scroll to read any message longer than a few sentences. LinkedIn allows people to write recommendations for each other and many recruiters place great store by these recommendations. With the above tips and our template, you should be now know how to write a LinkedIn post that will help you land a great job. Many of them will reciprocate. Write a good LinkedIn summary. Pro-tip: Write LinkedIn posts in the first person. For more information about my coaching and training services email me for an individual discussion of your needs. A look at the most popular headlines of Influencer posts will give you and idea of some great headlines that you can try to emulate for success. Being featured in a channel will mean your post has much wider exposure though it is not a guarantee of success. The easiest thing to do is post about your job, occupation, your company, your industry and share that with your network. So, now that you're ready to start blogging on LinkedIn, here's my recommendation for writing posts that will get read in the news feeds of your followers. Farahnaz Mohammed September 4, 2019. After a few posts that attracted only a few hundred views, I struck LinkedIn gold with my first viral post: A personal account about how my parents spent a good … Writing a LinkedIn farewell message. Any other enlightening topics about your work will do. (PS), Finally there is no guaranteed formula for sending your post viral. The … Write a LinkedIn update about the post you wrote, let people on other social media networks know, and feel free to get creative (e.g., put your latest LinkedIn blog post in your email signature). This website uses cookies to improve service and provide tailored ads. LinkedIn Pulse is the LinkedIn’s publishing platform where you can write new posts directly on LinkedIn. There are a few ways to share a blog post on LinkedIn. (GC), 2. #12: How To Format a Viral LinkedIn Post. Pick a Purpose—That Furthers … Every social network plays around with their news feed or timeline and thus have an algorithm similar to Facebook Edgerank. He is the author of “Repurpose Your Career – a Practical Guide for Baby Boomers” . Yes! Just write a post like you would when you share other articles on LinkedIn and Facebook. and me. How to Write Good LinkedIn Posts. "Link with Love" is also about recognizing other authors of content that you can link to if they influenced you, or marketing partners if you did something with them that is relevant to your post (see 9. below). My rule of thumb would be to make your post at least 300 words, but there is no reason why you have to blog longer than 1,000 words here on LinkedIn. There are a few ways to share a blog post on LinkedIn. First of all, LinkedIn messages open in a small chat window, so your prospect will need to scroll to read any message longer than a few sentences. 10 Types of posts you should share on your LinkedIn Page 1. After taking a stab at the platform over the past few weeks, I’ve discovered several important steps to successful LinkedIn posting. Companies that excel at social media marketing target their content and voice towards each unique community in social media. Just click “Write an article” on the top of your feed. Together with a headline, they should sound like a teaser for readers to click on "See more." In order to give your post the best chance of success start by writing for a channel. It’s right at the top when you log into your account. What should you write? LinkedIn has 42 channels, similar to TV channels, covering subjects from leadership and management (11.6m followers), to Green Business (2.8m followers), and Design (390k followers). Incidentally it is not always the most popular channels that get the best results. (You only have 300 characters, so make them count!) In particular sharing on Twitter is the most effective way of boosting a post. You should know, and narrow down your audience to be as specific as possible. Finally, while there might be some things that you can't embed, I did want to give you a catch to listen to my latest podcast where I talk further about understanding the compelling power of the new LinkedIn publishing platform. Here are my most recent collection of LinkedIn profile tips for you to follow. Do more of that! Earlier this month I hosted a Google hangout discussion about what makes a successful LinkedIn blog post. Other social networking sites and your email newsletter are a great start. Use hashtags to capture the attention of those who follow certain terms like "career development" or "resumes." Write a good LinkedIn summary. Therefore you should ask your contacts to write them for you or, if you’re not comfortable just coming out and asking, write recommendations for other people without being asked. Shorter job posts had a higher application rate than longer ones, according to LinkedIn’s behavioral data. Creating an amazing LinkedIn post also involves understanding how much content your audience wants to read. Repurpose Your Career – a Practical Guide for Baby Boomers, What I have learned about writing posts and…. Post Length. You can give an article new life by resharing it via a LinkedIn post that directs users to that article. Keep it short and simple when possible. I believe that your content should be unique to LinkedIn and geared towards the LinkedIn demographic. Although the process may seem overwhelming, start by selecting a LinkedIn profile picture and then become to list your strengths, professional skills, and education. During the discussion the panel shared their formula for success and also discussed other issues such as what reading age to write for and the pros and cons of republishing posts from a website to LinkedIn. Note: The above was embedded using a custom 600 x 338 size. Job posts with 150 words or less got candidates to apply 17.8% more frequently than job posts with 450 to 600 words. Finally, make sure you don't miss my future posts and please follow me here on LinkedIn even if we're already connected. So, what does a perfect custom LinkedIn invitation actually look like? There are 450 million users on LinkedIn, and one of the best ways to stand out is to get LinkedIn recommendations. It’s not worth your time. Here is a good post on writing a good LinkedIn headline. Then write to them. And while LinkedIn has been shown to be the best social site for B2B lead generation, it’s still not always given the daily attention by marketers or entrepreneurs. If you want to be considered an authority on the subject, you'd better have an optimized LinkedIn profile! This is something that a lot of people underestimate. "I" and "we" do wonders, making you sound like a … LinkedIn has more than 550 million users and it regularly ranks as the most trusted social network out of Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube. LinkedIn Recommendation Sample (for a Manager) Now, writing a LinkedIn recommendation can seem easier said than done. Writing articles is also a great way to start … Any other enlightening topics about your work will do. Look at it another way: For most professionals who don't have a personal website, LinkedIn IS their website and the new publishing platform WILL become their blog. Should you write a LinkedIn in first-person perspective? As I said, 3. Before we dive into what it takes to write great LinkedIn headlines, let’s brush up on the basics. Cold Emails. How to use LinkedIn for professional networking. How often to post on LinkedIn . “a version of this post originally appeared on (link to original)”. Make sure you do these two things, according to a LinkedIn Influencer. 1 KEEP IT CONCISE Pathrise is a career accelerator that works with students and professionals 1-on-1 so they can land their dream job in tech. Another tip is to promote your LinkedIn Post on Twitter and tag LinkedIn's editors. Choose stories and words that show who you are as a person, not just a professional. Think about what is affecting you and your network and write about that. 5. Try posting company updates, new ideas, and insider experiences. The description I’m referring to is the text box on LinkedIn directly below your job title and company name. But that’s a misguided approach! One of the most powerful benefits of the publishing on LinkedIn is that it keeps you front of mind with your existing network, because each of your connections is notified every time you publish. 4 Tips to Write a Killer LinkedIn Post. The LinkedIn algorithm selects the content as being relevant to that channel. Following these LinkedIn profile tips can improve your LinkedIn profile strength. Want to write LinkedIn posts that people want to read--and share? Create a persuasive post. Ask for a 15 minute chat to learn more about the role. One is to use the native publishing platform to create content directly through the social network. Present your side of a topic that your industry is split on. To watch the whole discussion (40 minutes) please click on the video below. LinkedIn Message #5: The Recommendation. For more information, see our Cookie Policy. To stand out on LinkedIn and actually produce engagement on your posts, produce native videos that have direct calls to the discussion in the comments below and then initiate it yourself. "I" and "we" do wonders, making you sound like a … This helps Google to know which one was the original. We might call this a “status update.” A third option is to republish a blog post that has appeared on your company’s blog directly to LinkedIn’s publishing platform. It’s right at the top when you log into your account. 1. By using this site, you agree to this use. See our, why you should use the LinkedIn publishing platform, How to Use the New LinkedIn Publishing Platform, listen to my latest podcast where I talk further about understanding the compelling power of the new LinkedIn publishing platform, Influencer Marketing is About Community, Not…, This is How I Dealt with an Online Bashing…. Marc Miller advises baby boomers on career change. Now it's your turn: What other advice would you give to write posts that get read on LinkedIn? LinkedIn is a good platform for longer posts. Using the 5 steps above, here is an example of what you could include in your message. If you hadn’t heard, LinkedIn just went all in on video. Most of us have worked with great colleagues, bosses, and employees over the years who we’d be happy to recommend on LinkedIn (or anywhere, really) in a heartbeat if asked.. I was just asked by someone if they should post a farewell message on LinkedIn - "I've left my job" - and combine this with asking for new opportunities. LinkedIn suggests you write about, “Challenges you’ve faced, opportunities you’ve seized or important trends in your industry. It doesn%#8217;t matter. What’s great about it is that your Pulse articles can get featured in daily or weekly news on the platform, so you can get your name out there and boost your credibility and reputation. If you write amazing content that … LinkedIn is no different. And, while I don't recommend you creating a blog post and summarizing it on the LinkedIn publishing platform, I do recommend creating a LinkedIn publisher post and then summarizing it on your blog to a link back to LinkedIn! (GC). Of course, writing a good LinkedIn thank you message after connecting is a lot more difficult than actually sending it. We get it. If you still have some reservations about duplicate posting there is a more detailed discussion on the video. One alone received two thousand comments! Ideally you want to time it right and only send it when your LinkedIn profile is complete, you are connected to the people you are tagging, it includes plenty of content, skills and recommendations.